SEF blogs. THE ART OF PITCHING A SOCIAL BUSINESS (UP TO THE NEXT LEVEL)

By |Sunday, May 14, 2017|Categories: SEF blogs|Tags: , , , |

On Thursday the 4th of May we started our new format SPIELWIESE (=playground) with an intensive pitching workshop with Toni Kronke from Teach for Austria.

With the format SPIELWIESE we aim to intesify the frequency of our activities at SEF – Giving you the opportunity to connect, share and learn in an interactive, open and inspiring setting. At our SPIELWIESE we provide space and expert knowledge for practical learning experiences as well as opportunities to connect on a weekly basis. The format is meant for students and social entrepreneurs (to be) alike.

Wanting to expand our daily needed knowledge about communication strategies we invited the head of recruitment from Teach for Austria to share his learnings and expert knowledge on pitching a social business with us. Based on the so-called golden circle principle (why-how-what), we quickly learned to share the vision of our social business (ideas) in an inspiring way. Not only did we learn how to pitch our ideas within 30 (!) seconds, we also worked to integrate our audience’s interests into our short speeches. It was an engaging and fun experience to see all of the pitches become highly concrete and tailored to the listeners.

The workshop was very practical and interesting – not only for social entrepreneurs, but also for other people who wanted to share something important with different stakeholders. We are, therefore, grateful for this opportunity and would like to thank Toni Kronke and Teach for Austria for this special SPIELWIESE kick-off!

If you are interested in visiting a SPIELWIESE or in developing a SPIELWIESE yourself, we are looking forward to hearing from you!

See you next Thursday at 4pm #Gründungszetrum #WUWien #SEF

SEF blogs. SEF sparks

By |Wednesday, November 30, 2016|Categories: SEF blogs|Tags: , , |

Last week we hosted SEF sparks, where this time it was all about finance, and with us we had Oliver Holle, founder of Speedinvest, Peter Vandor, founder of the Social Impact Award and senior researcher at WU, Kristina Notz from the Social Entrepreneurship Akademie and Jakob Detering, Director of the Social Impact Award. Thanks also to the Impact Hub, who were kind enough to lend us their space for the event.

Now why finance, you may ask. Surely, when talking about social business, there are other aspects that are more important than money? Which is why finance is sometimes treated very much like the proverbial stepchild in the SE family. And while profit isn’t the highest goal in SE, generating a sustainable income stream is a vital part of the business plan.

The problem is, that very often there is a divergence between impact and profit, e.g. your profit gets smaller if your impact gets bigger and vice versa. Another issue is the question of scalability (which I hear is important to investors). As a SE, scaling impact is gonna be more important than scaling profit – which then leads to the question of how to measure impact in the first place.

So keeping all that in mind, how can you convince traditional investors to come onboard with SE? According to the wise words of our panel, on one hand Social Entrepreneurs need to be prepared to talk about money as well as their impact. On the other hand it needs gutsy investors who aren’t afraid to “invest out of the box”. Lastly, not all money fits every business – the plurality of structures in SE requires an equally large variety of investment logics/ approaches.

There is much potential still unused in Austria in the area of Social Entrepreneurship. Our panel nicely summed up how to spread SE even further through more initiatives, out-of-the-box thinking and collaboration across various backgrounds and areas to get out of our silos.

Thank you everyone for an inspiring evening! Feel free to browse through the photos and we’ll see you at our next event!